gum,
but make it
obsess-ive.
four dessert-inspired flavours. sugar-free. whitening. packaged like a little luxury. chewing gum finally got its main-character era.
four flavours.
zero mint in sight.
each jar is a 50g / 1.7oz sugar-free whitening obsession. matte glass, shelf-worthy, ships in your kickstarter preorder box. click a jar for a lil surprise.
gum that earns its spot on your shelf.
we got tired of boring mint. tired of crinkled wrappers at the bottom of the bag. tired of gum that tastes like toothpaste. so we made something worth being seen with — and worth smiling about.
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✦
flavours nobody else is doing. cinnamon donut. vanilla. cherry. coconut. the dessert aisle meets your handbag.
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◐
whitening, built in. every chew works a little magic on your smile. sparkly teeth, no dentist chair required.
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♡
sugar-free, flavour-full. all the indulgence, zero the guilt. matte glass jar, 50g of treat-yourself.
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✦
proudly aussie owned. built in a 17m² apartment in perth. starting local, going global. kickstarter preorders drop 2026.
i hated mint gum. so i made my own.
hi, i'm jarod. i always loved chewing gum — freshens breath, kills boredom, keeps the teeth clean. but the mint flavours gave me headaches, nausea, and the worst… boredom. it literally tasted like toothpaste. the crinkled paper packets never helped either.
one day, shopping with my girlfriend, it clicked. she loved every new lip balm — summer fridays, rhode, laneige — all dreamy flavours, cute packaging. so why couldn't gum be the same?
two years, a degree in product development, $5,000 in PR packages to 100 influencers (all ghosted), and one tiny 17m² apartment later — yumgum is almost here. dessert flavours, glass jars, whitening benefits. gum that actually earns its spot on your shelf.
things you're probably
wondering.
the honest answers — flavour, whitening, shipping, the lot.
preorders drop on kickstarter late 2026. hop on the waitlist above and you'll be first to get the link — plus early-bird pricing, limited founder's-edition bundles, and a head start before everyone else. the list is where the drop actually happens; everyone else finds out after the fact.
yup — every jar is formulated with whitening actives baked right into the chew. that means dessert-level flavour and a quiet little glow-up for your smile every time you pop one. no dentist chair, no strips, no peroxide trays sitting on your bathroom bench. just chew, and let the gum do its thing.
100% sugar-free — every single jar, every single flavour. we hit the cinnamon-donut, vanilla, cherry, and coconut notes using the good stuff (think xylitol-family sweeteners that are actually kind to your teeth) without a grain of sugar. all the indulgence of a treat, none of the sugar crash, and zero guilt after your 3pm pick-me-up.
because your bag deserves better than a crinkled foil wrapper at the bottom of it. matte glass, 50g / 1.7oz, weighted in the hand like something you'd actually want to own — the kind of object that earns its spot on your desk or your bathroom shelf, not one you hide in a drawer. think laneige-meets-gum: the packaging is half the ritual.
$15 AUD for a single jar. if you grab a kickstarter bundle though, that drops to around $9 / jar — which is absolutely the move if you want to try all four flavours (and trust us, you will, because once you've had cinnamon donut you can't really un-know it). bundles are capped in quantity, so waitlist early if you want the good pricing.
we're launching in australia first — it's home, it's where the brand was built, and it's the right place to start. international shipping is in the plans for phase two (think US, UK, and selected European markets) once we've nailed the aussie launch. if you're overseas and already on the waitlist, you get priority access the moment we open it up. in the meantime, follow along on socials — we'll tell you the second it happens.
yumgum is an australian-owned brand, founder-led by jarod — built out of a 17m² apartment, $5k worth of ghosted PR packages, and a very personal vendetta against mint gum (real story, see above ↑). on the manufacturing side, we're still finalising our exact overseas manufacturer — we're taking our time here because the formulation (flavour, whitening, sugar-free, all at once) matters too much to rush. we'll share the partner publicly once everything's locked in.